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FOR IMMEDIATE RELEASE

Sparrow Launches Groundbreaking Mobile Service Powered by Sprint That Combines Smart Plans and Social Impact

New U.S. mobile company offers opportunity to help others move out of poverty. Special nonprofit offers available via TechSoup Global.

SAN FRANCISCO, Calif. (April 22, 2014) – Sparrow (sparrowmobile.com) today launched its innovative mobile service, which provides digital access to people in need by donating a mobile device for every qualified new U.S. mobile customer.

Mobile devices allow people around the world to access information and opportunities that can empower them to create pathways out of poverty. Sparrow, in collaboration with Sprint, is the first to apply the thriving buy-one-give-one business model popularized by brands like TOMS Shoes and Warby Parker to the U.S. mobile market. Sparrow is a full-service national voice and data mobile provider, focused on meeting the needs of nonprofits and of socially conscious consumers who want to use their purchasing power for good.

For every new customer who joins Sparrow, after three billing cycles, the company donates a free mobile device via its giving partners, which are nonprofits and programs that demonstrate exponential social impact through the use of mobile technology. The Mobile for All mobile device donations can help generate economic and educational opportunities for women, girls, and others in underserved communities in the U.S. and around the world. Two initial giving partners that will receive donated devices are Black Girls Code, empowering girls of color to become builders of technological innovation, and Worldreader, eradicating illiteracy by delivering a library of e-books to youth in low-income countries.

“We want people to love their mobile company,” said Matthew Bauer, CEO and Co-Founder, Sparrow. “To us, this means providing more than a fair price and high quality service—it’s about offering a service that connects with our customers’ personal values. Sparrow helps people put their mobile where their heart is.”

Another way that Sparrow breaks the mold is by introducing consumer-friendly, fair, and transparent usage-based pricing alongside traditional plans. With Sparrow’s Just Plan, customers just pay for the minutes, messages, and megabytes they use, saving an average of 20 percent.

In addition to a wide array of affordable mobile plan options for individuals, families, and organizations, Sparrow offers new and certified pre-owned smartphones, tablets, and hotspot devices. Sparrow and Sprint will also help customers recycle their old phones.

“Sprint believes that doing good does work. Our support of Sparrow and the social impact of Mobile for All is the perfect example of these values at play,” explained Reggie Marable, Sprint Director of International Wholesale. “They are providing a valuable mobile experience for customers and for those in need. Sprint is proud to support BetterWorld as its network service provider, through the contribution of certified pre-owned smartphones, and by assisting with device recycling.”

Individuals, Families, and Even Nonprofits Can Buy One to Give One

Eligible U.S. nonprofit organizations can buy a phone to give a phone, while reducing their monthly mobile costs, leading to savings that can be used to advance their missions. For a one-time administrative fee of $10, eligible organizations receive an extra five percent discount on a plan of their choice. After the organization has been qualified on TechSoup.org, the nonprofit’s employees, volunteers, and even employees’ family members can access these substantial benefits, available exclusively through TechSoup.org. Thanks to a contribution from Sprint, BetterWorld has further sweetened the deal: the first 500 nonprofits to sign up with Sparrow through TechSoup.org will receive a free certified pre-owned phone. For details, visit www.techsoup.org/sparrow.

To help nonprofits and causes thrive on mobile, Sparrow and TechSoup Global are also offering content and training on how organizations can effectively use mobile to advance their missions, engage their communities, and advocate and fundraise for change.

“Sparrow deeply understands the operational constraints of nonprofits and recognizes the value TechSoup Global can bring to improve access to affordable technology,” said Gayle Samuelson Carpentier, Chief Business Development Officer, TechSoup Global. “Half a million nonprofits around the world rely on TechSoup Global as a trusted resource for technology that supports their missions. Mobile is revolutionizing how nonprofits work. TechSoup Global wants to make it easy for these best practices and resources to spread, so that nonprofits can have a greater impact.”

Sparrow Coverage and Plans

Whether customers buy a new or certified pre-owned device or bring theirs to the network, Sparrow offers innovative plans right-sized to deliver value and fit consumer needs. Powered by the Nationwide Sprint Network[*], Sparrow customers have access to broadband service reaching more than 278.5 million people in more than 14,000 cities across the U.S. Special pricing and offers for nonprofit organizations are available only at www.techsoup.org/sparrow and consumers can sign up at sparrowmobile.com.

MEDIA CONTACTS

Salem Kimble
Sparrow
salem (at) sparrowmobile.com
+1 (720) 938-4070

Marci VerBrugge-Rhind
Sprint
Marci.J.Verbrugge (at) sprint.com
+1 (913) 794-6319

Franziska Marks
TechSoup Global
fmarks (at) techsoupglobal.org
+1 (415) 633-9336

 

About Sparrow

Sparrow is a mobile company that believes in the transformative power of people and technology. Offering the latest wireless services to U.S. customers, Sparrow is on a mission to make positive impact around the world. Through Mobile for All™, Sparrow donates a mobile device for every qualified customer, with the goal of breaking the cycle of poverty and creating pathways to prosperity for women, girls, and others in need. Learn more at sparrowmobile.com and learn about mobile savings for nonprofits at www.techsoup.org/sparrow.

 

About Sprint

Sprint (NYSE: S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 55 million customers at the end of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America in 2011, 2012 and 2013. Learn more at www.sprint.com, www.facebook.com/sprint, and www.twitter.com/sprint.

 

About TechSoup Global

TechSoup Global is an international network of 53 partner NGOs in Africa, the Americas, Asia Pacific, Europe, and the Middle East. For over 25 years, it has leveraged technology to build NGO capacity towards solving problems in local communities and fostering global social change. TechSoup Global’s core competencies include running one of the biggest technology philanthropy programs in the world; providing NGO validation services to funders and corporations; gathering, analyzing, and distributing global social-sector data; and catalyzing community-oriented technology innovations. Learn more at www.techsoupglobal.org.

 

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[*] Although Sprint provides Sparrow subscribers access to its wireless network and to its wireless services, Sparrow is responsible to the Sparrow subscribers for the service. Please contact Sparrow with any questions or comments about services.